As we settle into the new year, there are already some standout companies doing exciting things in the world of marketing. Forbes has outlined what marketing disruptors to watch out for, and how they’re pushing the envelope in 2014 and beyond. Here are some of those companies.
LinkedIn: LinkedIn has become a force to be reckoned with largely due to the fact that it is unparalleled as a business focused social network. Brands are paying attention, given how directly they can reach and interact with businesses and professionals of all different levels. And an announcement just yesterday from the company means big things for B2B marketing – that they are “expanding their Influencer initiative so that anyone can write and share long-form posts on the business-focused social network.” Which is sure to generate more traffic as well as interactivity to the site – an important new feature for businesses and users alike. Tell us – will you be using LinkedIn’s new long-form posts this year?
PlaceIQ: As mobile continues to gain ground in web traffic, advertisers and marketers are struggling to target in an environment that is largely unsupportive of browser cookies. That’s where PlaceIQ comes in. In place of the cookie, they have discovered that location statistics are just as valuable as browsing data. Not only will this capitalize on the increase of mobile advertising, but will also meet with another huge trend in digital advertising – programmatic buying. How are you dealing with mobile? Do you see an opportunity for location statistics in your campaigns?
Amazon: Amazon has been in the news quite a bit recently. From CEO Jeff Bezos announcing a fleet of delivery drones shipping packages in 30 minutes or less, to developing its own original TV programming, to their new online grocery service, Amazon is sure to keep innovating as the possibilities of the internet remain infinite. What new opportunities are you most excited about for 2014? Tell us in the comments section below.
To find out more about how these companies are making a splash, and to see who else made the list, head over to Forbes. Are there other marketing disruptors you’re watching this year? Tell us in the comments section below. We’d love to hear from you.