January 24, 2014 Amanda Hurlburt

One of the most popular custom sponsored content campaigns that we ran last year was for SuccessFactors. The topic was 2014 HR Trends. It began with a sponsored survey, which drew responses from over 300+ HR professionals. We then compiled results into a branded report, which was promoted as a free download to our HR Daily Advisor audience of more than 240,000+ subscribers, and through our social media channels. You can check out the report and the branded landing page that gathered registrations here.

Following the release of the report results, we created a branded infographic to highlight the responses of readers about the use of social media in HR functions. The infographic was distributed to our HR network, and was also picked up by number of external sites and blogs. Here’s just a sample:

Check out the infographic below. If you’re interested in partnering with us for custom content, just let us know. We’ll work with you on an integrated campaign that’s engaging for readers…and right for your company.

BLR's 2013 Social Media Infographic



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